Services

Health Marketing & Strategic Communications

Leveraging classic marketing principles to inform products, services and communication campaigns that address health, education and business-related challenges worldwide.

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  • Social marketing campaign strategy and development
  • Health communication planning and message development
  • Brand positioning and consumer research
  • Multicultural and targeted audience outreach
  • Campaign evaluation and performance metrics

Program Development

Strengthening our clients' ability to succeed by identifying, creating and implementing program components proven to make a difference.

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  • Needs assessment and landscape analysis
  • Program design and logic model development
  • Stakeholder engagement and partnership building
  • Implementation planning and capacity building
  • Pilot testing and iterative program refinement

Program Evaluation

Measuring program activities and outcomes to identify program strengths and challenges, improve program implementation and inform future program development.

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  • Formative, process and outcome evaluation design
  • Quantitative and qualitative data collection
  • Survey development and administration
  • Focus groups and in-depth interviews
  • Data analysis, reporting and dissemination

Social Science Research

Conducting research that advances scientific knowledge, informs public opinion and improves our clients' ability to address public health needs worldwide.

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  • Applied and academic social science research
  • Systematic reviews and literature synthesis
  • Behavioral science and health behavior theory
  • Medical anthropology and ethnographic research
  • International and cross-cultural research

"Jodie and her SRA-NYC team are extremely professional, highly skilled, and a joy to work with. Their breadth of knowledge and technical expertise are matched by their commitment to conducting research that makes a difference."

Susan Frierson, M.S.Founding Director, Bach Center for Research and Evaluation

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Summit Research Associates NYC